The Danish Whole Grain Partnership

Whole Grains & Christmas

Ho, ho, whole grains....

December is just around the corner, bringing with it the scent of pine, Christmas decorations, and the first preparations for this year’s holiday lunches.

When you’re writing the shopping list anyway, it’s the perfect time to add a bit of whole grain to the Christmas menu.

Whole grains can easily find their way into many Christmas classics — from white bread and rye bread carrying the Whole Grain Logo to warm, crispy cookies baked with whole-grain flour.

What is whole grain?

Whole grain means using the entire grain, including the germ and bran where most fibers, vitamins, and minerals are located. Whole grains can be whole or processed kernels They can be cracked, cut, or ground into whole grain flour. The important thing is that all parts of the nucleus are included – including the shell parts and the germ.

This is where most vitamins, minerals, and dietary fibers are found. Whole grains provide both flavor and texture. Grain products, including whole grain products, are also among the foods with the lowest climate footprint. Look for the whole grain logo when you shop.

About us

We want to inspire you to eat more whole grains. The Danish Whole Grain Partnership is a public-private partnership between the Danish Veterinary and Food Administration, the Danish Cancer Society, the Danish Heart Foundation, and the Danish Diabetes Association, as well as several food companies, retail chains, and industry associations. We work together to improve public health by encouraging Danes to eat more whole grains. The Whole Grain Partnership consists of 28 partners, a board with representatives from the various types of organizations involved in the collaboration, and a joint secretariat with two full-time employees and a student assistant.