The whole grain logo

The whole grain logo is the Whole Grain Partnership’s small but meaningful orange logo, informing the consumer that a product contains a certain amount of whole grain. The whole grain logo makes it easy for the consumer to choose products with whole grains and can be found on items such as oatmeal, rye bread, crispbread, pasta, rice, white bread, and many other foods. When purchasing products with the whole grain logo, you also get a product that meets The Nordic Keyhole’s criteria for salt, fat, and sugar. Below, you will find the whole grain logo manual, which tells you everything you need to know about the whole grain logo, criteria for use, and more.